The company's purpose is the trade of cigars and other consumer goods, in particular spirits, as well as any activity in the fields of events and luxury, especially the organization of tastings. It may engage in any financial, commercial or industrial activity, whether movable or immovable, directly or indirectly related to its purpose, create branches or subsidiaries in Switzerland and abroad, participate in any enterprise having a direct or indirect connection with its purpose, acquire such enterprises or merge with them, and grant loans or guarantees to associates, subsidiaries or third parties, if it serves its interests.