Boomer AG is a marketing and platform provider that develops and operates digital services aimed at older adults. It runs platforms such as Rent a Rentner, Hire a Rentner, Date a Rentner, Ask a Rentner and Adopt a Rentner and offers marketing strategy, creative campaigns, digital and social media strategy, website development, seniors market research and franchising support.
Marketing strategies for the 60+ generation, based on internal data, market research and direct experience with the target group; developed with AI-supported data analysis and research tools.
Creative Campaigns
Creative campaigns for the 60+ generation, developed to have impact with 60+ and implemented with communication and design expertise.
Digital Strategy
Digital strategies for the 60+ generation, with data-driven insights, AI-supported tools and alignment with digital channels such as web and social media.
Social Media Strategy
Social media strategies for Facebook, Instagram and YouTube, including targeted outreach, content planning and community management for 60+.
Websites
Websites for the 60+ generation, with clarity, trust, accessible implementation and conversion-oriented user guidance.
Platforms
Digital platforms for senior offerings, from conception and build to ongoing operations with automated processes and matching.
Franchising
Franchising for scalable digital senior offerings, including building up, implementing and scaling platform and operating models.
Online Referral Platform for Small Jobs
Online referral platform for small jobs for retirees; flexible booking of gardening, tutoring and handyman services.
Online Job Referral Platform
Online job referral platform for retirees; fixed-term projects, temporary assignments and events with flexible expertise on demand.
Online Dating Platform for Retirees
Online dating platform for retirees for walks, coffee or shared hobbies; available in Switzerland and Germany.
Senior Market Research
Senior market research with panels, group discussions, qualitative and quantitative studies, and product tests directly with the target group.
Intergenerational Networking
Intergenerational networking that emotionally brings together young and older people; a referral offering still in development.