The company aims to operate a service company in the event and sports sector. The company takes care of sponsoring, communication, organization, support and execution of all kinds, in particular of events. The company can enter into all transactions and conclude contracts that are suitable to promote the purpose of the company, or that are directly or indirectly related to it. The company can acquire, hold and sell real estate. It can establish branches in Switzerland and abroad and participate in or merge with other companies.