The company is a naming and identity development company specializing in the development of brand names, visual identity and regulatory services for companies from various industries. It offers services such as name development, trademark searches, market research, regulatory services and visual identity to support companies in developing and establishing their brand.
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Industry:Advertising Agencies
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Name development, brand naming, brand architecture, line-extension and modifier strategy, tagline development, plus strategic brand positioning and corporate identity.
Brand and Name Market Research
Market research for pharmaceutical, consumer product, medical device, corporate and category names, including logo, tagline and linguistic analysis, plus customer satisfaction studies.
Trademark Search and Clearance
Global trademark screening, analysis of search results, report customization and trademark strategy guidance through in-house trademark attorneys and paralegals.
Regulatory Name Safety and Submission Strategy
Regulatory strategy, name safety analysis, nonproprietary name development, submissions, rebuttals, FMEA and advice on labeling and packaging.
Visual Identity and Design
Logos, packaging, labeling, brochures, websites and stationery/collateral systems for consistent brand presence.
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