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DirectoryBusiness & Technical ServicesLicensing & Marketing of Intellectual PropertyZugBrand Loyalty Worldwide GmbH
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Brand Loyalty Worldwide GmbH

Summary

About the company

The core activity of BrandLoyalty is to develop and implement solutions for retailers and consumer goods manufacturers that aim to promote customer loyalty and support retail. This includes the development of programs that reward, inform and inspire customers, as well as the analysis of consumer data to provide retailers and manufacturers with insights into their customers' purchasing behavior. The goal is to strengthen customer loyalty, increase sales and enhance brand awareness.

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Products & services

Industry:Licensing & Marketing of Intellectual Property
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Tactical loyalty campaigns for grocery retailers
Time-limited loyalty campaigns for food retailers to increase revenue, margin, customer frequency and basket size; for both physical stores and online.
Lifestyle Campaigns
Stamp-based campaigns with digital or physical rewards and lifestyle products; duration 12 to 18 weeks, to increase customer frequency and share of wallet.
Entertainment Campaigns
License-based, family-oriented campaigns with instant rewards; duration 6 to 8 weeks, for in-store theatre, digital engagements, customer acquisition and a larger basket.
Digital activation for loyalty campaigns
Digital campaigns with integration across mobile, online and in-store; personalization of offers and experiences, app downloads, active members and digital engagement.
Data & insights for campaign optimisation
Analysis of transaction data, benchmarking with a campaign database, performance measurement and forecasting; support for campaign mechanics, delivery and out-of-stock reduction.
End-to-end AI solutions
AI-assisted concept development, dashboards, real-time performance updates as well as planning and distribution tools to improve forecasting and operational efficiency.
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Location

Dammstrasse 19
6300 Zug

At a glance

Legal form
Limited Liability Company
UID
CHE-111.720.398
Founded
2004 · 22 years
Last commercial register change
June 14, 2023
Employees
21 to 50

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