The company's purpose is the purchase, resale, distribution, representation, brokerage, consulting and introduction, as an advisor or seller, acting on its own account or on behalf of third parties, of commercial rights, hospitality, ticketing and all kinds of media rights, including television, mobile and internet rights, in any form, related to international football (excluding competitions taking place in North America and South America and organized or managed by North or South American bodies) (for full purpose see articles of association).