The company's purpose is the international purchase, sale and distribution of jewels and jewelry of all kinds, accessories, lifestyle products, watches and gift items made of various materials, namely the Cadeaux brand, as well as providing services of all kinds for such products. It is exclusively active in foreign trade, but may keep and exhibit its sample collections in Switzerland for the purpose of participating in international trade fairs or presenting them to customers; may participate in other companies, found and acquire such companies, as well as acquire, encumber, manage and dispose of real estate.