The company's purpose is to provide consulting and coaching services in the areas of public relations, advertising, marketing, and events, as well as related services, and to provide project and construction management services in the real estate sector. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies, acquire, encumber, sell, and manage real estate and other assets, arrange financing on its own account or on behalf of third parties, and provide guarantees and sureties for subsidiaries and third parties.