The company's purpose is the design, trade in all its forms of food, cosmetics, beauty pharmaceutical or cosmetic products as well as the provision of all advice and services in the field of health, beauty, lifestyle, nutrition and personal development. The company may: carry out any financial, commercial and industrial activity directly or indirectly related to its purpose; create branches or subsidiaries in Switzerland and abroad; participate in all companies having a direct or indirect relationship with its purpose; grant loans or guarantees to shareholders or third parties, if it serves its interests.