The company's purpose is to develop, manufacture, distribute, import, export and trade in goods of all kinds, primarily from the areas of marketing/advertising, as well as to provide services of all kinds in the areas of advertising appearances and design. The company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or establish similar or related companies, and enter into all transactions that can achieve synergies with the main purpose. Furthermore, it can acquire, manage and sell real estate and securities.