The company's purpose is to trade in clothing, sports equipment, sports articles, gift items and toys, to rent out machines and equipment, to operate public establishments such as restaurants, snack bars, discos and hotels, and to provide services in the entertainment, events and media industry. The company may enter into any business that is suitable to promote the company's purpose. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct any business that is directly or indirectly related to its purpose. It may also provide financing for its own account or for the account of third parties.