The company's purpose is to engage in all activities related to the development, production, distribution, and trade of beverages of all kinds, in particular spirits and alcoholic beverages, as well as the organization of events. Furthermore, it may carry out, either on its own account or on behalf of third parties, all financial, commercial, movable or immovable transactions directly or indirectly related to its corporate purpose and may participate, in any form, in similar enterprises, in particular by acquiring interests in similar companies. The company may also establish branches and subsidiaries in Switzerland and abroad.