The company aims to develop, produce, trade and distribute software solutions in the areas of advertising, media (online, TV, social and print), communication, transcription and campaigns. It also intends to offer consulting services in these areas. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for third-party account, as well as grant guarantees and warranties for subsidiaries and third parties.