The company aims to market and sponsor in the fields of sports and leisure, as well as organize and manage events, and provide care, mediation and promotion of athletes of all kinds, as well as the worldwide purchase, sale and marketing of image, name and intellectual property rights related to this context. Furthermore, the company can conduct all legal transactions that are suitable to contribute to the development of the company and are in direct or indirect relation to the company's purpose. The company can establish branches and business premises in Switzerland and abroad, acquire and sell real estate, participate in companies and acquire them.