The company's purpose is to design, manufacture, trade and distribute interactive and audiovisual media in the entertainment sector, including additional services in the field of entertainment software development and conducting training sessions; may establish branches in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose, acquire, encumber, sell and manage real estate in Switzerland and abroad, and provide financing for its own account or for the account of third parties.