The company's purpose is the distribution and marketing of high-quality gift items and the provision of all related service activities in the field of marketing, in particular theme-specific travel and marketing events. The company can conduct all business directly or indirectly related to this purpose. It can open branches in Switzerland and abroad, participate in other companies, acquire or sell other companies, and sell acquired companies. It can acquire, manage and sell real estate and securities, as well as acquire, manage and exploit intellectual property rights.