The company aims to design, develop, manufacture, trade, and distribute fashion items, clothing, accessories (particularly bags), as well as jewelry and related products. It can provide services in the areas of marketing, consulting, e-commerce, and branding. The company can establish branches and subsidiaries both domestically and abroad, as well as invest in other companies. It is authorized to conduct all business activities that are suitable for promoting the company's purpose. The company can acquire, hold, and sell real estate.