The company aims to develop, produce, distribute and market Swiss watches and brands, as well as trade in precious stones, minerals and precious metals. The company may establish branches in Switzerland and abroad, participate in domestic and foreign companies, acquire or merge with similar or related companies. It may acquire, manage, encumber and sell real estate in Switzerland and abroad, copyrights, patents and licenses of all kinds. It may grant licenses, provide marketing services, consulting and training, and enter into all transactions and conclude contracts that are suitable to promote the company's objectives or are directly or indirectly related to the company's purpose.