The company's purpose is to operate cafes, restaurants, hotels, as well as any activity in the fields of catering and hospitality. It also aims to buy, sell, promote, and broker real estate, except for operations prohibited by the LFAIE. It may carry out any financial or commercial operation related to its purpose or likely to promote it. Furthermore, it may create branches in Switzerland and abroad, take participations, found or finance companies having a direct or indirect relationship with its purpose.