The cip marketing GmbH is an international retail and event marketing agency specializing in transforming brand promises into sales. Its core activities include: Shop Design, Sales Promotion, Product Training, Visual Merchandising, Brand Events, Hospitality, and Trade Fair Construction. The company works with an open mindset and a down-to-earth approach to develop creative ideas into implementable concepts that cater to the needs of consumers.
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Industry:Advertising Agencies
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Retail and shop-in-shop areas, product launches, showrooms, trade-fair appearances and temporary event structures for spatial brand staging.
Events & Activation
Concept development, location scouting, hospitality, entertainment, budgeting and evaluation for brand and event activations.
POS Concepts & Tools
Analyses and ratings, design concepts and displays, consumer activations as well as sales promotions at the point of sale.
Visual Merchandising
Guidelines, product trainings, floor management, window display service, competitor analyses and KPI tracking for sales areas.
Brand Ambassadors
Recruitment of brand ambassadors, brand and product trainings, resource planning, retail field services and event operations.
Digital Content Creation
Photo and video productions, social media content as well as digital edutainment formats such as webinars, livestreams, business trainings and workshops.
Brand and Product Training
Conveying brand story and values, product workshops and trainings, e-learning platforms as well as creation of tech books.
Key Account Management
Relationship management, brand and product consulting as well as distribution of partner and retail activations to support sell-in and sell-out.
Full-Service Store & Sales Management
Location booking, shop installations, staff recruitment, merchandise management system, procurement and direct sales, cash register systems and retail services.
Logistics
Central warehouse with two storage halls on 2,800 square metres, A-class warehousing, distribution and commissioning for retail and event activities worldwide.
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