The company's purpose is the trade and manufacture of clothing and fashion items, in particular the upcycling of vintage clothing. The company may establish branches, hold participations in other companies in Switzerland or abroad, acquire or associate with similar or related companies, acquire or resell real estate, securities, patents and other protected rights, as well as carry out all operations and conclude all contracts that are intended to promote the purpose of the company or are directly or indirectly related to it.