The company's purpose is to trade in sports articles, in particular in the field of ice, snow and dance sports, to manufacture and trade in handicrafts and jewelry as well as gift items. The company also aims to operate an ice skating and dance school and to organize and conduct social events. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies, and conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad, as well as grant loans.