The company's purpose is the training and management of cyclists and sports teams in the field of cycling, as well as all other services in this field, including communication, organization, sponsorship, and management of professional cycling events worldwide. The company may: - carry out any financial, commercial or industrial activity, movable or immovable, directly or indirectly related to its purpose; - create branches or subsidiaries in Switzerland and abroad; - participate in all companies having a direct or indirect connection with its purpose; - grant loans or guarantees to shareholders or third parties if it serves its interests.