The company's purpose is to distribute hair and beauty products, as well as consumer goods, accessories and equipment of all kinds via the internet and to operate physical hairdressing and beauty salons. It may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire similar or related companies or merge with them, and enter into all transactions and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it. It may acquire, manage, encumber and sell properties, copyrights, patents and licenses of all kinds.