The company's purpose is to operate a hairdressing business and to trade in care and cosmetic products. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage intellectual property rights and real estate in Switzerland and abroad, provide guarantees and sureties for subsidiaries and third parties, and arrange financing for its own account or for the account of others.