The company aims to operate hairdressing salons for ladies and gentlemen, as well as provide services and trade in products in the areas of hairdressing, cosmetics, wellness, and fashion accessories. The company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire similar or related companies or merge with them, and enter into all transactions and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it. It may acquire, manage, encumber and sell real estate, intellectual property rights and licenses of all kinds.