The company's purpose is to carry out all commercial and financial operations related to real estate, in particular the purchase, sale, brokerage, general contracting and development of properties, real estate promotion and property management. The company also aims to buy and sell any movable object related or unrelated to its real estate purpose; all activities in the field of watchmaking and jewelry, in particular the manufacture of luxury goods, as well as all commercial activities directly or indirectly related to its purpose (for complete purpose see articles of association).