The company aims to develop and produce, and trade in consumer goods and luxury items both domestically and internationally, as well as operate internet platforms and applications in the field of e-commerce. The company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or merge with similar or related companies, acquire, manage and sell real estate, and enter into all transactions and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it.