The company's purpose is the purchase, sale and operation of public establishments, the operation of shoe, clothing and accessory stores, as well as the import and export of goods related to the purpose. It may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with an identical or similar purpose, or merge with such companies, acquire or sell real estate (excluding activities prohibited by the LFAIE), carry out all operations and conclude all contracts suitable for developing and expanding its purpose or related thereto directly or indirectly.