The company's purpose is to provide business management and strategy consulting; the operational management of all types of hotel establishments, residences, serviced apartments, and other tourist-related accommodation facilities. The company may engage in all commercial and financial activities related to its purpose or contributing to the development of the company by any means, including real estate transactions, with the exception of operations prohibited by the LFAIE. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad.