The company's purpose is the purchase, sale, import, export, and representation of all optical and contact lens products, as well as the operation of one or more optical retail stores. It may also:
* Engage in any financial, commercial, or industrial activity, whether directly or indirectly related to its purpose, excluding operations prohibited by the Federal Law on the Acquisition of Real Estate by Persons Abroad (LFAIE);
* Establish branches or subsidiaries in Switzerland or abroad;
* Participate in any enterprises that have a direct or indirect relationship with its purpose;
* Grant loans or guarantees to shareholders or third parties, if it serves its interests.