The company's purpose is the operation, management, promotion and development of hotels, restaurants, cafes and catering services; the import, export, distribution and trade of all products related to these activities. It may: participate in all enterprises and perform all mobile, real estate, financial and commercial operations directly or indirectly related to the realization of its purpose; grant loans to its associates and third parties, guarantee loans subscribed by associates or third parties, secure these loans by issuing or pledging mortgage securities or by subscribing to any other commitment, if it serves its interests; create branches in Switzerland or abroad.