The sole proprietorship aims to provide services of all kinds, in particular in the fields of marketing, advertising, computer science, printing, photography and events. The sole proprietorship can conduct all business that is related to the aforementioned purpose or is suitable for promoting it. It can participate in companies in Switzerland and abroad, take them over and establish branches in Switzerland and abroad. Furthermore, it can acquire, register, manage and sell real estate, securities and intellectual property rights of all kinds.