The company's purpose is to trade in goods of all kinds, import and export, and provide services in the field of photography, video and graphic design. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. Furthermore, the company may acquire, encumber, sell, rent and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as guarantees and sureties for subsidiaries and third parties.