The core activity of Denkwerk GmbH is advising executives and specialists in the fields of digital marketing and online communication, enabling informed decision-making and achieving goals.
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Industry:Public Relations Consulting
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Communication strategies
Positioning, user and customer journeys; measures and implementation tailored to them for the appearance and communication direction.
Communication concepts
Message and measure concepts integrated across online and offline touchpoints, aligned with objectives such as lead acquisition or dialogue with existing customers.
Website structure (SEO) & content concepts
Message hierarchies, SEO structures and content planning for clearer and more relevant content for people and search engines.
SEA Search Engine Advertising
Strategies, concepts and implementation for Google search ads to place offers in front of searchers with a concrete need for information.
Newsletter marketing
Newsletter concepts and implementations as templates and campaigns in Mailchimp for longer buying and information processes.
Web analytics & web tracking
Strategies, concepts and implementation with Google Analytics and Google Tag Manager to analyse website usage and plan goal achievement.
Data visualisation & reports
Dashboards and reports with key figures from relevant data sources using Google Datastudio for a clear presentation of decision-relevant data.
Interpretation & recommendations for action
Regular or ad-hoc interpretation of KPIs and resulting recommendations for action for an independent assessment of data and information.
Surveys
Design of surveys and implementation in SurveyMonkey to systematically gather needs of users and other target groups.
Knowledge transfer
Enablement of employees and securing and building of subject-specific knowledge within the company during joint project work.
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