Operation and management consulting of hairdressing businesses as well as trade in goods of all kinds. May establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or merge with other companies, acquire, manage, broker and sell real estate and securities, take out and grant loans, provide guarantees and other securities, acquire, manage and exploit intellectual property rights, and in general conduct all business that is suitable to promote the purpose of the company or that is directly or indirectly related to it.