Providing services and consulting in the areas of marketing, advertising and IT, as well as trading in goods of all kinds; holding participations in similar or related companies and corporations in Switzerland and abroad; may establish branches and subsidiaries in Switzerland and abroad, acquire, hold, manage, sell, participate in or merge with other companies; may acquire, hold, dispose of, evaluate or have evaluated, manage and sell real estate, intellectual property rights and industrial, literary or artistic property rights, copyrights, patents and licenses of all kinds.