The company aims to provide services of all kinds in the areas of organization, administration, marketing, photography and digital image processing, the production and trade of artworks of all kinds, as well as the organization and implementation of courses in the field of handicrafts. The company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or establish similar or related companies, and enter into all transactions that can achieve synergies with the main purpose. It can also acquire, manage and sell real estate and securities.