The company's purpose is to provide consulting and implementation services in the fields of marketing and communication. The company is authorized to conduct all business that serves the company's purpose. The company may also grant and receive loans, both to and from related parties (natural and legal persons) and to and from third parties. The company may enter into all transactions and conclude contracts that are suitable to promote the purpose of the company, or that are directly or indirectly related to it, and may also establish branch offices in Switzerland and abroad, participate in other companies, or merge with them.