The company's purpose is the import and export, sale and marketing of alcoholic beverages and spirits. The company may also participate in other companies in Switzerland and abroad, establish, acquire and merge with them. It may provide financing for its own account or for the account of third parties, as well as guarantees and sureties for group companies and third parties. It may acquire, encumber and dispose of real estate and intellectual property rights in Switzerland and abroad, and by decision of the management, establish branches and agencies in Switzerland or abroad.