Operation of internet platforms and online trade as well as provision of services in the areas of marketing, e-commerce, online shopping and retail. May establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire similar or related companies or merge with them, and enter into all transactions and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it, as well as acquire, manage, encumber and sell properties, intellectual property rights and licenses of all kinds.