The company's purpose is the manufacture and trade of gold and silver goods, leather goods and all other related and industry-standard articles, as well as the operation of sales outlets in Switzerland and abroad. The company can hold direct or indirect participations and other assets, finance them and carry out all related activities. The company can engage in all commercial, financial and other activities that are connected with the company's purpose and can invest its assets in areas outside the industry. The company can establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad. The company can acquire, hold and sell real estate.