The company's purpose is the development, representation, consulting, distribution of products through online and offline sales channels. The company is also active in the fields of communication, services, events, marketing, design and management of products and commercial activities. The company may, in Switzerland or abroad, carry out any activity and operation directly or indirectly connected with the company's purpose and all activities related to new technologies and digital economies; participate in other companies and enterprises; manage, acquire and sell real estate; establish branches and subsidiaries.