The purpose of the company is the creative production, design and development of words, images, products and web design. The company can acquire and sell properties, encumber and manage them, establish branches and subsidiaries in Switzerland and abroad, participate in other companies and carry out all commercial, financial and other activities related to the purpose of the company. It can also grant loans and financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties, and acquire, hold and distribute intellectual property rights.