all activities in the field of real estate, the purchase, sale, ownership, operation and rental of all real estate; the trade in luxury or collector's items, in particular cars, boats, aircraft, works of art, watches, jewelry; the operation and distribution of watch brands; the acquisition of interests in all companies pursuing identical or similar goals, as well as the creation of branches in Switzerland or abroad. The company may carry out, either on its own account or on behalf of third parties, all commercial, financial, movable or immovable transactions directly or indirectly related to its purpose.