In Switzerland and abroad, and via an e-commerce platform, all family office activities (personal assistance), excluding any asset management activity, in particular all organizational and loyalty services, advice and various supplies to companies or private individuals, as well as property management; import, export, purchase, sale, distribution and marketing of beverages and food and/or non-food products; management and creation of advertising agencies; communication consulting; organization of events, conventions and seminars (cf. statutes for complete purpose).