The company's purpose is to operate a hair salon, including providing hairdressing services for men and women, hair care, cuts, coloring, perms, wedding and event hairstyles, as well as the sale of hair and beauty products, and all related or complementary activities in this field. The company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or establish companies with an identical or similar purpose, carry out all commercial, financial, movable or other operations and conclude all contracts suitable for developing its purpose or directly or indirectly related to it.