The company's purpose is the creation and marketing of all graphic products, in particular photos, videos and all other forms of communication media, as well as the provision of all marketing services. The company may also: - carry out any financial, commercial, industrial and real estate activity directly or indirectly related to its purpose, - create branches or subsidiaries in Switzerland and abroad, - participate in all companies having a direct or indirect relationship with its purpose, - grant loans or guarantees to associates or third parties, if it serves its interests.