operation and management of hairdressing and manicure salons; all activities and services related to hairdressing, manicure and beauty care; trade, distribution and promotion of all products related to hairdressing, manicure and beauty care. The company may carry out all financial, commercial or industrial operations, create branches or subsidiaries in Switzerland and abroad, participate in all companies having a direct or indirect connection with its purpose and grant loans or guarantees to associates or third parties, if it serves its interests.