The company aims to operate a hairdressing business. It provides services in the areas of beauty and well-being as well as trades in cosmetics, beauty, and care products. The company can establish branches in Switzerland and abroad, participate in other domestic and foreign enterprises, acquire or merge with similar or related companies, and enter into all transactions and conclude contracts that are suitable for promoting the purpose of the company or are directly or indirectly related thereto. It can acquire, manage, encumber, and dispose of real estate, intellectual property rights, and licenses of all kinds.